Boost Your Business With a Well Crafted Marketing Plan

A well crafted marketing plan is vital to any business growth, as it shows you how to attract and retain your clients. Marketing plans can offer you plenty of valuable info, from which other operational plans can be crafted.

If you want to get a marketing plan off the ground, but are faced with either time or experience constraints, writing a one-page plan is often the answer. It gives you a wonderful guideline for your business, and allows you to expand it at your own pace. A one-page plan is quick to draw up and can give you a marketing to-do list, as well as an overview of your plans as they currently stand.

If you are keen to begin creating one for yourself, without any help from a professional marketing firm, then bear in mind the following need to be included:

1. Target market: Your plan should have your target audience well defined. Include demographics like age, sex, location etc, and add as much detail as you can.

2. Goals: Your company’s long term and short term goals should be well defined. Select specific goals which are measurable.

3. Strategies: These of course will include all the strategies you will be using to implement your goals. Specific strategies are also known as tactics, and if used wisely, can help you rapidly advance to the next level. Break down your strategies into weekly, monthly, quarterly and half yearly tactics where relevant.

4. SWOT analysis: Write down your company’s strengths, weaknesses, opportunities and threats. And conduct a SWOT analysis of your personality if you believe it to be relevant.

5. Industry trends: If your company will benefit by knowledge of industry trends, then this is the place to mark them down. It will help you track down your goals and measure your progress in comparison with your competitors.

To your marketing success!

© 2010 Usha Krishnan Sliva

Want to use this article?
You can if you include this blurb: Freelance writer Usha Krishnan Sliva has years of article and copywriting experience. To get more free tips and writing ideas, sign up for her ezine Getting It Write! on

Irresistible Info Marketing Blueprint: Creative Burden?

Irresistible Info Marketing Blueprint is the new handbook for launching network marketers to their success.

In the information overload era we live in, every entrepreneur who seeks to take their business to the next level, to stand out in the crowd, to take their brand in a fabulous way to the marketplace, must understand one of the most critical obstacles that keeps them back; to wit: creative burden.

By reading this article you will discover a few things.

  1. What is outlined in the Irresistible Info Marketing Blueprint Module 2
  2. What is creative burden
  3. How is creative burden relative to procrastination of lack of success in today’s network marketer entrepreneur
  4. The solution for creative burden allowing anyone to create their line of info products.

In module 2 of Irresistible Info Marketing Blueprint, Mark Hoverson explains how to create Irresistible Teams, otherwise known as Executive Lifestyle Leverage. Hoverson knows a thing or two about this topic because he’s gone from the trailer and qualifying for food stamps to creating an 8 figure income in the span of 2 years. And he’s done it through creating info products and developing teams.

The Executive Lifestyle Leverage Hoverson talks about is, for example, when he takes his family to Hawaii for a week and rakes in $70K while he’s away, swimming with dolphins, exploring waterfalls, hiking and romping through pineapple plantations.

In looking at what’s covered extensively in Module 2 of the Irresistible Info Marketing Blueprint, these 4 topics are covered very strongly:

  1. Gain immediate insight into the “Entrepreneurial Epidemic” (Hint: this is the KILLER of 99% of entrepreneurs)
  2. What’s the difference between an “Executive JOB” vs an “Executive Lifestyle”?
  3. How to attract Top Joint Venture Partners E-A-S-Y and F-A-S-T
  4. Why you need the 3 “Magnifying Glasses” to ramp your business worldwide

Creative burden in terms of building a team refers to this. Let’s say you have a product you’ve created and you want to have affiliates to JV with you. (To JV means to joint venture which means you create it, someone else promotes it and you split the profits, or a variation of that). So you send a note to the individual(s) you want to promote your product without laying out ALL the information.

Here’s the thing. These people are busy. They have kids, and work, and ball games and church. They have a hundred things on their mind. So your friend (who happens to be a fabulous affiliate marketer, meaning, he/she loves promoting others’ products for kickbacks) gets your note and takes a peek at your product but then has a zillion questions.

  • How much?
  • What are the affiliate splits?
  • What’s the launch schedule?
  • What’s the fast action takers bonuses?
  • Is there a guarantee?
  • What are the main benefits of the product?
  • And on and on and on, right?

You are seeing creative burden in action. The affiliate doesn’t have time for this stuff; all the back and forth communication and all the questions that lead to more questions. You are placing creative burden on your JV partner to come up with questions and marketing ideas. He’s not going to be super excited to help you.

What if you sent him your product however, with all those questions already answered and in fact have a listed out your marketing ideas for him? He or she has to think of nothing.

You’ve removed all the creative burden! Now they’re super excited because you’ve paved the way for them to make a lot of cash without doing any work on the creative side.

Now, let’s move this creative burden to another arena… that being the network marketer who is struggling to build their business. They know all about Magnetic Sponsoring and attraction marketing and they are goofing around on the social networks but they are unable to recruit anyone into their business, or if they do, it’s minimal.

And so someone like Mark Hoverson says, “hey John, just create your own product, it will give you some instant cash in your pocket which you can offset your business costs and start funding your dreams and when people start devouring your product, they will see you as a leader and “boom!” join your business with you.”

Here’s what happens. Most network marketers will freeze up because the voice in their head is screaming these thoughts:

  • “I haven’t sponsored anyone yet.”
  • “I haven’t made any money.”
  • “I don’t have any value.”
  • “I don’t know what to do”.

If Mark were to make this statement to a network marketer and leave it at that, the entrepreneur would die in their tracks. Why? Because all the creative burden is left to the network marketer to be creative and discover what their value is to offer their tiny list. And when the burden is not lifted, people quit. That’s just reality.

So, what’s the solution to this creative burden? Mark goes into this at length in module 2 of the Irresistible Info Marketing Blueprint. He gives his students a step by step easy to follow blueprint that removes 100% of the creative burden and they see light bulbs going off. Now they see the possibilities. Now they “get it”.

Hoverson helps them switch their negative, non-serving belief systems into positive, action taking energy that delivers confidence and road maps for both newbies and experienced network marketers alike. Because this lack of product development runs across the board, it’s not just the newbies. Oftentimes even the experienced feel they have no value and can’t put 2 and 2 together to see a good game plan for product development.

Irresistible Info Marketing Blueprint solves this entire issue. It’s fun.

This brings us to the solution for the creative burden epidemic. What Mark offers and shares inside the Irresistible Info Marketing Blueprint is a clear, easy to understand, step by step blueprint for you to walk through.

You will discover your value.

You will discover why it’s valuable, regardless of what you thought prior.

You will discover why you now feel compelled to share and serve your list and why your list won’t pay attention to free stuff but they will to your paid stuff.

But that’s another topic all together which I will share about.

Mark Hoverson’s Irresistible Info Marketing Blueprint

Irresistible Info Marketing Blueprint

Irresistible Info Marketing Blueprint is a product training content system that is something you cannot ignore if you plan on making lots of money whether in the network marketing business or not. This is a six module course which includes a bonus module and action guides.

Here’s a Summary of The Irresistible Info Marketing Blueprint

#1: Three training videos

1. How to avoid the 10 biggest mistakes. A caffeine product brings you instant cash and traffic; they fulfill the need of someone’s problem and it brands you as a leader.

2. Mark explains how to lay the perfect foundation and framework for your caffeine product and how to detail your offer.

3. One of Mark’s tech guys created a step-step video for brand new people as well as a video for the more experienced.

#2: How to create an team

1. Mark gives you a vaccination that will protect you from certain diseases that could will keep your business alive and protect you from the inevitable setbacks and see them as milestones.

2. You will learn how to use inter-team competition to build your team, and executive communication. This is a topic worth its weight in gold.

3. You are literally shown how to create a 7 figure income and above with time management and how to get assistance from within your team.

#3: Video Sales Letter with Email bonus

If you didn’t know it, with out emails you don’t have a business.

1. Mark explains the email strategies that will bring in the money. He will explain how to get your emails opened every time you send them.

2. You’ll learn how to use videos in your emails to sell and pre-sell your product and lots of other tricks to use.

#4: How to use webinars to sell

1. Mark teaches you how to host a webinar also how to use a webinar to make a sell, what to say and do each minute of your webinar.

2. Mark is going to give you the low down on what he’s learned from QVC and direct response and infomercials He’s going to show you how to apply what he’s learned and how to implement it into webinars. This will be a literal life changer for most people.

#5: Crop products

These are unlike the caffeine products which have a short shelf life, but it’s something that has a long-term asset potential for you. Mark is going to teach you the perceptions and the differences between a caffeine and a crop product.

6: Irresistible speaking secrets

Simply this; after learning this skill you’re going to have people running to the back of the room to purchase your product. These speaking secrets are not about giving a speech it’s about giving a selling speech.

#7: You will learn how to become a master at phone recruiting.

This module is mainly for network marketer. These are Mark’s 21 word for word recruiting secrets.