Boost Your Business With a Well Crafted Marketing Plan

A well crafted marketing plan is vital to any business growth, as it shows you how to attract and retain your clients. Marketing plans can offer you plenty of valuable info, from which other operational plans can be crafted.

If you want to get a marketing plan off the ground, but are faced with either time or experience constraints, writing a one-page plan is often the answer. It gives you a wonderful guideline for your business, and allows you to expand it at your own pace. A one-page plan is quick to draw up and can give you a marketing to-do list, as well as an overview of your plans as they currently stand.

If you are keen to begin creating one for yourself, without any help from a professional marketing firm, then bear in mind the following need to be included:

1. Target market: Your plan should have your target audience well defined. Include demographics like age, sex, location etc, and add as much detail as you can.

2. Goals: Your company’s long term and short term goals should be well defined. Select specific goals which are measurable.

3. Strategies: These of course will include all the strategies you will be using to implement your goals. Specific strategies are also known as tactics, and if used wisely, can help you rapidly advance to the next level. Break down your strategies into weekly, monthly, quarterly and half yearly tactics where relevant.

4. SWOT analysis: Write down your company’s strengths, weaknesses, opportunities and threats. And conduct a SWOT analysis of your personality if you believe it to be relevant.

5. Industry trends: If your company will benefit by knowledge of industry trends, then this is the place to mark them down. It will help you track down your goals and measure your progress in comparison with your competitors.

To your marketing success!

© 2010 Usha Krishnan Sliva

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